SEO Articles

Increase Your Traffic By Getting More Backlinks

Creating a great website is a small part of having an Internet presence.  If no-one can find your site when searching then you may as well not spend any time building your site.

The most important thing that you can do to have an effective web presence is have other web sites link to it.  Typically, there are 2 kinds of links, one-way and reciprocal.  Both are easy and effective strategies to building site visitors but one is much more powerful than the other – one-way links.

Reciprocal links are when you link to a web site and that site also links back to your site.  This was a common type of linking a couple years ago and is still commonly used.  Often times site owners get great traffic by participating in a link exchange service or system created just for reciprocal backlinks.  A link exchange is a group of people that exchange links with each other.

One-way links are just a link to your site from another site without the exchange.  In some cases you may agree to exchange backlinks to different websites which is referred to as an n-way link exchange.  This type of linking is thought to be by most experts to be more successful than reciprocal links..  But, it often is very difficult to get a one-way backlink.  There are three chief strategies for getting one-way links: submit your site to directories, give away something needed that includes your link, pay for a link on another high ranking website.

1. Creating backlinks by submitting your site to directories is often free unless you decide to upgrade.  Directories are special sites that list other sites that viewers might be interested in and are usually hand edited so they have more authoritative weight in the search engine algorithms.  There are software programs that can help with the dull process of filling in directory web forms.  One of the least expensive is Directory Site Submitter.

Directory Site Submitter will allow you to create and manage multiple projects with multiple sites per project and then help you submit to over 400 free of charge directories.  The backlinks from these sites will be helpful for SEO reasons more than actual traffic.

2. Another solution is to give away something valuable that has your link.  Articles are very popular because so many website owners need site content.  They are cheap to create and can be effective at building one-way links to your web site.

3. Avoid purchasing links on web sites for SEO purposes.  It can cost up to $100 a month or more to put your link on a high pagerank site and it still might not count in the search engine algorithm.  Google has continually said that buying direct links will not be of benefit for SEO.  But, you might still use this technique to drive traffic from a high traffic site to your site.

The real truth is that if you are working to build  long term income, it is going to take some time before your site becomes profitable.  A long term strategy for a web site may take six months or even a year for it to start creating income.  It is also important to start building back links right away.  Choose your links cautiously.  Verify that you are not getting links from low level web sites, scraper websites or links from bad neighborhoods.

Remember, in today’s competitive Internet environment, if you would like a successful website then you have to do at least as much or more SEO than the websites on the first page of search engine results.