SEO Articles

Keywords are Important in Marketing

Before you begin an internet marketing campaign, it is crucial to have a specific set of internet marketing keywords that you will be focusing on.  If you don’t have a list of keywords, your efforts are likely to be ad hoc and aimless, and your campaign could lose focus.Bear in mind that it’s far better to have good rankings on a select few keywords than mediocre rankings on several.  Brainstorming is an easy way to come up with keywords.

This is an exercise many of you might remember from grade school, but it works, so give it a try.Write the name of your infoproduct in the center of a sheet of paper.Then, write down the first words and phrases that comes to mind, connect these words to the original with a brief line.  Then, for all of those words and phrases, write down what comes to mind when you think about them.

This is called a Cloud Diagram or a Cluster Diagram, and it will give you options you didn’t know you had.For instance, if you are offering a web design software then you are already focused on keywords like “we design” and “how to sesign a website”.”  But you may have missed more focused keywords like “writing HTML” or “coding PHP.”  These are more specific, meaning a smaller audience, but that also means less competition.

If you are conducting a PPC (pay per click) or PPV (pay per view) campaign, using the right keywords and key phrases is imperative.  Choosing the wrong ones can cost you dearly, but by being more focused, you can target your prospects (potential customers) with laser-like precision.

There are also some great tools available to help you select keywords, many are free, like the Google Keyword Tool, which, although designed for Google’s Adwords, can be used by anyone. It is powerful as it displays searches so you are updated about the ones worth your time and those that are not. Rule of thumb, if it gets less then 1,000 searches a month, scrap it (Unless you are doing PPC and it is a very targeted term that will lead to high conversions.)

You can also use the Google Keyword Tool if you are doing SEO strategies to try and get to the first page of google on those terms. Once you find a decent amount of searches, look for it on Google with “keyword” and you will see exactly how many competing sites are there. As usual, the lesser the better.

Extensive research and using the correct keywords can make or break your internet marketing businss specifically the launch phase in affiliate marketing.  So it makes sense to include  keyword research in the early stages of your project planning.

More Tools

As well as the Google tool there are other, more advanced tools available. I use PPCBully to spy on competitiors who are bidding on keywords I have brainstormed to see if they are profitable or not. PPCBully works well, but does take a bit of time to gather the data

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Colin Klinkert is a full time internet marketer making high six figures a year online. He runs many membership sites, one of which makes over a million a year in revenue.

Colin also blogs on his personal site about Marketing techniques, methods and news. Read more about the Internet Marketing Keywords.